Consumer Focus LTD

Founding Director: Dr Nick Penny

Nick has spent almost 25 years  understanding consumer issues in retailing and financial services. 
He is  an experienced marketing professional who has successfully held a series of senior roles for 
Tesco and Marks and Spencer. Nick is renowned for delivering results and senior programme direction 
as well as strategic thinking and the development of customer proposition. He has led a series of ground 
breaking marketing initiatives during his career. He specialises in the strategic planning and marketing of 
retail and financial services, customer insight, CRM and loyalty/reward programmes. Nick is also an 
experienced and highly effective leader of diverse teams who thrives on the challenges of change, 
business transformation and improving efficiency. He has enjoyed regular Board level exposure and 
interaction and is able to work at all levels of an organisation. Nick has International experience.

Consumer Focus has access to a broad range of experienced Associates and resources that can help solve your most complex marketing challenges.

Consumer Focus is a specialist business with broad base of direct client experience;
• In retail; for M&S, M&S international, Tesco, Kings Supermarkets USA, Woolworths South Africa.
• In financial services for M&S Money/HSBC
• Across various sectors; Food, non food inc. clothing and home furnishings, leisure/travel and education.
• International retail business intelligence.

The Directors have published papers and made major contributions to Templeton College Oxford, The University of Wales, Leicester University Business School, the British Council of Shopping Centres, The Intercontinental Group of Department Stores, Loyalty World Conference and the Retail Forum.