Consumer Focus offers expertise in CRM, Retail Loyalty Programmes, Card Reward Schemes, Direct marketing and Campaign Management.

Not all of your customers can be of equal value-should your current proposition be developed and enhanced for your most valuable customers? What needs to happen to ensure that your average value and even lower value customers can become your most valuable customers?

Is a retail loyalty programme or card reward scheme appropriate for your business? Do your existing programmes deliver the benefits they should…to your business, to your customers?

Learn more about the approach of Consumer Focus to developing loyalty and reward schemes and how this could benefit your business today. Access our comprehensive knowledge of what makes the best loyalty programmes and reward schemes successful, from around the world.

Is your approach to relationship marketing right for your needs? Utilise the skills and experience of Consumer Focus in direct marketing, campaign management and managing customer relationships.
Are you obtaining a satisfactory return on your marketing investment? Are you losing customers at a disappointing rate? Is your direct marketing and approach to campaign management as effective as you would like? Is your customer database providing the value you wish?

Consumer Focus has vast experience of both credit card reward schemes and retail loyalty programmes. Nick Penny personally led the development of the Marks & Spencer & more loyalty programme from 1999-2004 through each of the development phases; from strategy formulation, through proposition development, testing/ piloting, large scale national launch and the ongoing operations. He is able to supplement his knowledge via a number of Associates with complementary skills and experiences.