Consumer Focus will link all of this to your brand positioning, brand strategy and align this 
understanding to your current approach to marketing planning.

Utilise our experience in the development of your Customer Value Proposition. We can manage 
a consumer audit of your current proposition-analyse the strengths and weaknesses and identify clear  
opportunities for growth.

Consumer Focus offers expert support and advice in Customer Insight, Customer Strategy and the development of Customer Value Proposition.

We can;
Help you know your customers better; who they are? what do they do? where do they purchase/use your products/brands? identify and analyse your competitors positioning? understand what your customers think of your competitors?

Help you understand customer usage, attitudes and opinions. Their wants and desires? their behaviours? and their lifestyles.
Identify which customers are the most important to your business? What do they think? what do they tell you about your products and services?
We analyse trends in customer behaviour…identify winners, losers: strengths and weaknesses. What proportion of your customers spending/purchasing do you account for? What share of wallet do your products/services command?
Is an approach to Customer segmentation appropriate for your business? If so, which is the best approach?
Is targeting right for your business? if so, which customers should be targeted?
We can advise on customer acquisition and customer retention and the appropriate focus and approach to adopt?