Consumer Focus offers specialist marketing and project management services to retail, financial 
services and consumer businesses in;

      • Customers Insight, Strategy and the development of a Customer Value Proposition.
      • Customer Loyalty and CRM: the development of customer loyalty programmes, credit card 
         reward schemes, CRM (customer relationship management), direct marketing and campaign 
         management.
      • Project management and leadership.

Consumer Focus offers a tailored approach to meet your specific business requirements and is expertly
positioned to operate at both a strategic and tactical level.

Consumer Focus specialises in problem solving and is able to supplement existing resources working 
alongside current teams as well as providing outsourcing options to your specific business challenges. 
We can provide expert support and independent advice on an ad hoc or retained basis and are able, 
either through direct resources or via associates, to add skilled resources, and to consider and tackle any 
relevant challenge.

Consumer Focus is results driven. You can quickly benefit from our strategic and operational experience 
and proven track record of delivering significant and profitable sales growth.

Consumer Focus Ltd was founded by Dr. Nick Penny who has over 25 years experience of dealing 
with customer issues in retail and financial services for some of the UK’s largest companies.

Enjoy all of the benefits of a personalised and tailored approach together with access to key
experiences and a proven track record of profitable success for your customers and shareholders.